![]() “In business, there is no comfort zone,” Eckō said. ![]() Trust comes from the German trost, meaning comfort and consolation. “Execute,” he said, is from the French word executer, to carry into effect. And we’re not talking about hurting people. Being predictable in business is not healthy. “We are vomiting our every thought,” Eckō said. Never let ’em know your next move, don’t you know bad boys move in silence or violence? Silence is a rare commodity.Quit counting.” Stop seeking validation that can only be found in finite numbers. Never let no one know how much dough you hold.He’s also founder of Artists & Instigators, a venture innovation company whose portfolio features Silicon Prairie startups Dwolla and AgLocal.Īfter he set the scene onstage with an armchair and a stiff drink, Marc Eckō this morning shared the ten rules of business he uncovered in The Notorious B.I.G.’s song, “ Ten Crack Commandments“. Marc Eckō is founder and chief creative officer of Marc Eckō Enterprises, a billion-dollar full-scale global fashion and lifestyle company.
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